Motion graphics and animation are two distinct forms of visual communication, but they are often confused with each other. The main difference between motion graphics and animation lies in their purpose and design.

Animation is a technique that creates the illusion of motion by showing a sequence of static images, called frames, that are played in rapid succession. Animators create characters, objects, and scenes that move and interact with each other in a lifelike way. On the other hand, motion graphics is a subset of animation that combines graphic design and animation principles to create visually appealing and informative videos. Motion graphics designers use typography, illustrations, icons, and other design elements to create animated visuals that are both engaging and educational.

Motion graphics are an efficient approach to propel your business ahead. It helps companies simplify the complexity of ideas and make it easy for the audience to understand. Motion graphics are widely used and applied in different types of videos including promotional videos, educational videos, explainer videos, testimonial videos, and so on. 

Harness the power of motion graphic video and no longer worry about complex products or services that are difficult to describe in words, turning customers away. Motion graphic services make it an easy-to-understand! Speak to us and get a quote.

Our subsidiary, Bold Media is a professional motion graphics and production company. Together we provide :

• Video Production
• Corporate Videos
• 2D & 3D Animation
• Visual Effects (VFX)
• Virtual Event Editing 

There are a lot of styles you can consider when creating awesome graphics. If you are interested in finding out more about different styles of motion graphics videos, talk to our Bold Media team! Our passionate team would be happy to hear from you and decide the best for you.