What is PPC Marketing
Most Effective Form of Search Engine Advertising
Pay-per-click (PPC) advertising is one of the effective digital
marketing methods. Advertisers only incur charges when
someone clicks on the ads. It is the most commonly used
network marketing model for large companies and SMEs.
The common types of PPC Ads:
> Search ads
> Display ads
> Video Ads
> Shopping Ads
> Paid Social ads
In fact, PPC marketing is not about paying a large sum of money to
reach countless people, unlike traditional advertising. Advertisers
only pay for potential customers who are interested enough to take
direct action by clicking on the business advertisement. Therefore, a
high degree of the purposefulness of visits is guaranteed.
Get to Know
Well Known PPC Platform
Google Ads
The PPC’s biggest player
As the most common PPC advertising platform, 78% of the
global ads market is controlled by Google. Therefore,
Google Pay-Per-Click Ads are a good starting point that
allows ads to be noticed by billions of potential customers
around the globe. YouTube advertising is also a type of
ads that is offered by Google. Unlock limitless opportunities
with our Google Ads services
A Holistic Approach
Cost-efficient Ways to Market Businesses Digitally
Measurable
PPC performance isn’t a mystery, it is measurable. You can
easily measure the return on advertising spend. The ads,
keywords or ad placements that get the highest return can be
tracked. We use these metrics to make decisions for our clients.
Controllable
PPC advertising expenditure is controllable. The
cost-per-click of ads can be adjusted in search results for
certain keywords. Advertisers can set a limit on how much
you spend each month, as well as when it ends.
That means advertisers only pay for the actual visit and can
create a personal budget that may be adjusted at any time.
Customizable
With PPC advertising, advertisers can target specific audiences.
Unlike traditional marketing mediums, it is nearly impossible to
personalise adverts. Nevertheless, PPC marketing offers a broader
range of targeting possibilities that can assist advertisers in carrying
out more profitable operations.
What We Offer
Overview of Pay Per Click services
Ad Management
Manage your paid search campaigns on search engines and
social media.
Keyword Research
Conduct and analyze the right keywords to outrank
competitors in search engines.
Reporting
You will receive a regular report on leads and investment.
Landing Pages
Create a custom landing page that is more relevant to a
prospect’s search intent.
Testing & Optimisation
Continual testing and optimisation of your ads, landing pages, and
campaigns for excellent lead generation.
Creativity
Create compelling ads that get clicks with well thought out
and innovative campaigns.
Why choose Grace Infosoft as your performance marketing agency
Reliable PPC Advertising Agency
As a trusted advertising agency, our team are committed to delivering excellent Google Ads services.
Our certified Google Ads specialists will evaluate the right
advertising strategy that best fits your business goals.
We create and manage your ads campaign that brings
traffic which converts quickly. On top of that, we make sure
your business thrives with PPC ads.
FAQ’S
With sufficient information in hand, we will begin the ads development and keyword analysis process and have the ads campaign in place within 1 to 2 weeks. Speak to our Pay Per Click (PPC) advertising team for a quote.
PPC advertising such as Google Ads & Facebook Ads help your business to gain an advantage in the advertising part of the search engine results page, while SEO is to gain a higher ranking through organic results. PPC advertising is different from SEO, SEO requires a longer time and cost to achieve results compared to PPC ads. Companies have the option to invest in both which means PPC ads can be advertised along with SEO. Explore more about SEO services provided by us.
There is no obvious winner here. Both strategies have benefits and drawbacks while which approach is better depends on your business objectives and budget. SEO is about organic results while the clicks are free because it is organic clicks. However, you have to pay for every click of the PPC advertisement.
As a Performance Marketing Agency, you can speak to us for a consultation to determine which is right for your business.
It appears at the top of the search result engine pages (SERPs). PPC advertising is the first thing a searcher sees on both mobile and desktop searches before any organic results. Additionally, text, graphics, and even video can be used in pay-per-click advertising. Other than SERPs, YouTube ads are another great opportunity for PPC ads.
You may select based on 3 targeting options which are device, location, and language. Advertisers have a variety of alternatives for ensuring that their ads appear only where they want them to based on the location, devices (desktops, mobile devices or laptops) as well as language. As a Pay Per Click (PPC) agency, we are here to guide and support in deciding on these targeting options.
PPC and CPC are different things but they are interrelated. Cost-per-click (CPC) indicates the actual cost that the advertiser needs to pay based on the single click-throughs on their ads. A certain amount of money needed to pay by advertisers is CPC.
However, Pay Per Click service is a type of inbound marketing by which advertisers will need to pay a certain amount of money once their ads are clicked.
Ready to explore new opportunities through Google Ads Service?
Increase your levels of business exposure with PPC ads today!
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